THE TRANSLATOR
THE JOURNEY TO STRATEGIC CLARITY
My story began in the design school learning about award-winning properties in Washington DC, where I spent my time studying alongside talented architects and interior designers who created breathtaking spaces but struggled with a persistent challenge: translating their creative excellence into business success.
I watched firms with exceptional design capabilities lose projects to competitors with better positioning. I saw talented designers competing primarily on price because they couldn't articulate their strategic value. Most frustrating of all, I witnessed the disconnect between the sophisticated thinking that goes into design and the often simplistic approach taken to business strategy.
That's when I made a decision that changed everything.
While maintaining my design work, I pursued an MBA while obtaining a Certificate in Construction Management at the University of Maryland. I wanted to understand the business side of our industry from the ground up—not just marketing theory, but the real challenges of project management, operational efficiency, and strategic growth in the built environment.
The combination was revelatory.
Suddenly, I could see both sides clearly: the creative process that drives exceptional design and the business strategy that makes it sustainable and profitable. I became what the industry desperately needed—a translator who could speak both languages fluently.
That realization became the foundation for Templa Studio.
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